We love to craft content that is friendly to both search engines and real, live human beings, with a strong emphasis on converting visitors to purchasers.

Most importantly, our copywriting team knows great writing and effective SEO go hand-in-hand.

Our copywriting focuses on identifying keywords and keyphases relevant to your service or product. Our team carefully researches keywords to determine what your visitors are actually looking for, and then develop a content strategy that will improve your visibility and your presence.

There are a couple key things we keep in mind when developing keyword-rich copy:

1) Keyword density is important: include too few keywords, and the search engines will ignore your pages; too many keywords, and you might be punished for keyword “stuffing”. We focus on a variable density between 5% and 10%.
2) Focus: it’s important for sections of your site to be carefully categorized, and for individual pages to focus on specific topics
3) Sufficient length: generally, we target between 350 and 750 words on each page.
4) Fresh and regular updates, original content: we’ll provide you with a “content set” so you can continually update your site.

Our copy team is also well practiced at crafting messages that appeal to the search engines, utilizing headings, subheadings, labeled images, and tagged links.

Want some help making your copy more effective? Contact The Networx today to learn how your website can be a more effective part of your sales and marketing efforts.