Search Engine Optimization Overview

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The power of the internet is its ability to deliver interested prospects directly to your business. Our search engine marketing solution includes research into your business and industry to develop a list of targeted keywords and phrases that will bring qualified customers to your site. Then, we focus on making sure your website shows up in searches for those phrases.

The netWorx offers a “whole-picture” approach to search engine optimization. That means for every client we focus on all the core elements that will ensure a website online visibility.

Our Search Engine Optimization Program Consists of:

Phase 1: Project Scope

We want to understand you and your clients. This helps us develop the best strategy for finding new prospects for your company. To do this, we start every search engine optimization campaign by meeting your team and learning about your specific objectives. This information gathering phase is vital to ensuring we are focused on the goals and objectives important to your company.

Phase 2: Website Audit

Our website audit is a snapshot of where your site currently stands. This takes into account search engine results, web design, copy, inbound links, and your competitors. Our audit process lays the foundation for our overall internet marketing strategy.

Phase 3: Keyword Selection / Copy Development

Great results require great copy; we’ll work with you to develop an effective keyword strategy that targets your specific niche and online marketing goals, and we’ll develop clear and focused copy that will draw immediate attention from search engines and visitors alike.

Phase 4: Execution

After completing the optimization plan, we’ll take care of all your web changes. We’ll create updated versions of your site, and launch only after you are satisfied with the changes.

Phase 5: Link Building

Inbound links are important for establishing your site’s relevance, ranking and traffic. As such, link building is a central component of our search engine optimization service. Throughout our SEO efforts we will work to build inbound links for your site that will generate new, highly targeted traffic.

Ongoing: Reporting

Our monthly progress reports are designed to clearly demonstrate the results you’re getting out of your investment in our search engine optimization service. These reports will include competitor snapshots, monitoring what your competitors might be doing to keep up with your new online marketing strategies.
Prospects are looking for you at this very moment. We want to make sure they find you. For more information about search engine optimization, call The netWorx anytime at 604-617-1382 or fill out our contact form.